What are visitors seeing when they arrive on your real estate website?
You may think it’s your homepage. But if the answer isn’t “custom landing pages,” you’re missing a major opportunity to personalize the home buyer/seller journey.
Using real estate landing pages to target to different types of visitors is essential to capturing more high quality online leads.
What is a real estate landing page?
A landing page aka lead capture page is any standalone web page, disconnected from the main navigation, that is built to get visitors to take a very specific action (sign up, download, call etc)
For example, a person may see a custom landing page after clicking a link on Facebook that encourages them to View all photos of a new listing or a list of homes in their price range. That landing page prompts them to fill out a form in order to get the pictures or list, which captures their contact information so you can follow up through phone and email marketing.
Who uses real estate landing pages?
Buyer agents, seller agents, and brokers can all use landing pages to reach new prospects and clients.
Examples include:
- A seller agent marketing a pocket listing before it hits the market
- A buyer agent offering a beginner’s guide for first-time homebuyers
- A broker trying to recruit new agents to his or her team
Why are landing pages so important for agents and brokers?
Basically, they are a simple and effective lead generation workhorse. By using custom real estate landing pages for each different offer or value proposition, you can increase lead conversions and win more clients.