The Key to Generating Real Estate Leads with your Website
Written by Gatlin Hubbard on Feb. 27th 2019
 What are visitors seeing when they arrive on your real estate website?
You may think it’s your homepage. But if the answer isn’t “custom landing pages,” you’re missing a major opportunity to personalize the home buyer/seller journey.
Using real estate landing pages to target to different types of visitors is essential to capturing more high quality online leads.

What is a real estate landing page?

A landing page aka lead capture page is any standalone web page, disconnected from the main navigation, that is built to get visitors to take a very specific action (sign up, download, call etc)
For example, a person may see a custom landing page after clicking a link on Facebook that encourages them to View all photos of a new listing or a list of homes in their price range. That landing page prompts them to fill out a form in order to get the pictures or list, which captures their contact information so you can follow up through phone and email marketing.

Who uses real estate landing pages?

Buyer agents, seller agents, and brokers can all use landing pages to reach new prospects and clients.
Examples include:
- A seller agent marketing a pocket listing before it hits the market
- A buyer agent offering a beginner’s guide for first-time homebuyers
- A broker trying to recruit new agents to his or her team

Why are landing pages so important for agents and brokers?

Basically, they are a simple and effective lead generation workhorse. By using custom real estate landing pages for each different offer or value proposition, you can increase lead conversions and win more clients. 
Never Loose a Lead with Automation Follow Up
Written by Gatlin Hubbard on Feb. 27th 2019
 We know Lead Generation is the Holy Grail in real estate…

But today, let’s examine a different steps in the funnel where the gold is really made.

I’m talking about automated follow up!

Now don’t get me wrong, leads are important. But where a lead becomes valuable is in the follow-up step.

Today, we’re not talking as much about referral leads…
What we’re talking about are cold-traffic leads – leads that are generated by a landing page on your website. These leads don’t quite know you yet and are at most expressing a little interest in a particular listing or some other piece of value you’re offering.

Sure, they saw your picture and maybe your website, BUT they don’t know you yet. And you don’t really know them.

They’re coming into your funnel from all sorts of points on the real estate journey:
– Some are ready to find a house and make a deal.
– Some want to sell.
– Some aren’t sure if they’re even in the market for an agent.

So how do you sort all this out?
How do you figure out their next step and support them?
How do you make sure that when they call you when they’re ready?

One word: Follow Up

Not just any kind of follow-up… Really good follow-up. 

A system for follow up can be all the difference between success and failure in cultivating and nurturing leads.
The Power of Automated Drip Campaigns
Written by Gatlin Hubbard on Feb. 27th 2019
 If you’re a tech-savvy real estate agent, you know that email marketing is the most effective way to acquire more leads.

But consumers are discerning about where they spend their attention. You have just 8 seconds to hook them, so you better impress.

Your email subscribers, passed clients, and potential buyer/seller leads will be more interested content that helps them with their problems, or helps them reach their goals. That's why we segment your list and provide them with relevant content.

In real estate, one of those goals, is to make one of the biggest, most important purchases of their life. Nurture your prospects with high-value email content and when the time comes, your agency or team will be the natural choice.

What Is a Drip Email Campaign?

Before we dive in, let’s make one thing clear. The goal with email drip campaigns for inbound leads is to steadily and consistently help the potential buyer or seller make the right decisions in their real estate journey, through a series of automated emails.

Most agents blast the latest listings to everyone on their subscriber list. But for the majority of seller leads, these emails are completely irrelevant. Among other things, We segment your list and keep the conversation relevant for your prospects.
Because if there’s one rule for winning with email it’s this…

Relevance = Revenue.

ALWAYS offer something of value — going for the jugular every time you hit send is a recipe for failure. 

Gatlin Hubbard


Gatlin Hubbard and his team at G-Hub MKG help Realtors grow their business by combining strategic digital marketing and automation to generate bonified leads. If you're interested in scaling up and getting clients then definitely reach out and request a free strategy session today! 
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